Pitch on Efficient Jeep Shows Marketing of Brawn as Green. Bloomberg Businessweek.

Jan 18, 2013


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By Angela Greiling Keane

...“Clearly the auto companies are trying to tell the government that they’re following the law, while they’re telling consumers come buy our biggest gas-guzzling trucks,” said Dan Becker, director of the Safe Climate Campaign, which supports increasing vehicle fuel efficiency. “Then they tell their shareholders they make the most profit on the biggest gas- guzzling trucks, so we’ll try to sell more of them.”...